I was online doing some research/surfing and going through the myriad of websites dedicated to helping people lose weight. I found it interesting how most of the ads pushed health first, and looks second. First let me point out that there definitely isn’t a shortage of gyms, personal trainers, and specialized health/fitness services out there. If you care about being healthy and losing weight, I PROMISE that there is someone out there that has the solution for you. My observation was more along the lines of how most people I know don’t work out at all thinking about their health first. More often than not, they are complaining about the flab behind their arms and on their bellies. Life free from diabetes, chronic heart or lung disease can be enticing, but looking better naked and impressing people is typically the dominant reason. Health ranks somewhere on the list of reasons as to why most people work out, but it’s certainly not at the top. They say that if they can take a pill to be fit, they’d just do that.
So why are fitness and health professionals (I’m guilty of this too), still pushing health first and looks second? Let’s just call it like it is. I don’t think that there’s anything wrong with that. My goal in this field and in my life generally is to help people live healthier, which can ultimately lead to them living happier. It sounds very soothing and pleasant, but, I think that people would much rather hear about how their flat stomach and tight butt will have their husband or wife chasing them around the house again or have the single people at the bar battle for their attention. If I tell people what they want to hear, give them what they want, and fool them into living healthy lifestyles while I’m doing it, then my karma has done no wrong, right?
Ironically, I am often annoyed by those ads and professionals pushing claims to be able to change your body in a few weeks and transform you into a healthy and happy person with the use of some ridiculous machine or some very unappealing diet. I’m annoyed because these things actually do sell. They sell to the people that are in need of sound, professional advice the most. Then when the diet doesn’t work and the machine becomes a new coat rack or book shelf (the most interesting adaptation I have seen is a display rack for Friday night outfits), these people are so discouraged that they don’t want to hear what I have to say. Meanwhile, what I have to say really can transform them into healthy and happy people and is probably the most effective way to manage weight throughout their whole lives.
So where is all this going? To announce to all that are listening that I am not going to try to change your unhealthy, lazy, self- destructive habits with soothing thoughts of a long and healthy life. Nope. You guys kind of don’t care. From now on, I’m going to give you what you want: a trim and sexy body that glistens longingly in the moonlight so that your partner, your date, or that random person at the bar, can’t keep their hands of you.
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